Recently, Aditya Birla Group and SBI Card announced to offer co-branded credit cards to all customers of the Aditya Birla Group companies. In a press release the statement was released by Aditya Birla Group’s Chief Executive, Financial Services, Ajay Srinivasan, and SBI Card’s CEO, Diwakar Gupta.

Co-Branded credit cards of Aditya Birla Group and SBI Card will be available for 8-million customers of Aditya Birla Group companies–Aditya Birla Retail, Aditya Birla Financial Services Group (which includes Birla Sun Life Insurance and Birla Sun Life Mutual Funds), IDEA and Madura Garments.

Initiative for the card will be taken by the financial services arm of the Aditya Birla Group – Aditya Birla Financial Services.

Economic Times writes a statement of Srinivasan about the card, “The Aditya Birla Group already has a strong presence in the financial services business, as a significant player in the non-bank space. And we are committed to meet all the felt and unfelt financial needs of our target customer. Today, we take yet another step in that direction, with the signing of a MoU with SBI Card, to offer a co-branded credit card to the customers of the Aditya Birla Group.”

On the other hand, Gupta said to ET, “We are pleased to partner with the Aditya Birla Group…bringing new products that offer greater value to our customers has been an ongoing endeavor for us at SBI Card.”

Co-Branded credit cards of Aditya Birla Group and SBI Card will be made available across more than 2000 retail outlets of Aditya Birla Group companies. The news was published in ET online news paper.

It is not first co-branded card of SBI but the bank already have launched many co-branded credit cards. In spite of, co-branded credit cards with Aditya Birla Group will surly increase the financial strength of State Bank of India.

Recently, SBI had introduced mShop card with the collaboration of GE Capital. It is the second step of State Bank of India to introduce new co-branded card services in just 2 months.


Recently, State Bank of India Credit Card offered mShop from the SBI and GE Capital. mShop card is enabled for customers shop from over 100 merchants across the country. They can use the card by using their mobile phones.

“mShop offers SBI Card customers the convenience of transacting anytime, anywhere, while ensuring complete security of their transactions.” The statement is said by SBI card in a press release.

Diwakar Gupta who is the chief executive of SBI card said to ET, “We are delighted to launch mShop, yet another way to make life simple for our customers. mShop will further enhance our cardholders’ experience with SBI Card. It will also open up a new revenue stream for our business.” Both statements were published in the online news portal of Economic Times.

The mShop Card of SBI is a joint venture between the State Bank of India and GE Capital. The card offers wide range of payment and products services. mShop offers extensive access in payments for domestic consumers.

A customer can buy air tickets, cinema tickets and pay utility bills by using his mobile phones by mShop SBI credit card.

A customer has to just download the mShop application on mobile phones. In the initial step, the customer has to register on the application to begin shopping on the go.

Recently, Money Travel Currency Card by Reliance Group and World Travel Card by Punjab National Bank had been launched for tourists. Both cards had gotten good popularity by the tourist customers.

Now, the mShop has tried to cover the higher class people of the society. A customer life will surly be convenient by using the mShop card.

Currently, the mShop card has not a wide range of shopping and paying bills but in coming future; the card will surly introduce more and more possible areas of consumers needs on the application.

When it comes to the discussion of the most extensive ranges of credit cards that are useful for several kinds of usage then the name of SBI credit cards come on the top.

The financial scenario of India has drastically changed with the implementation of electronic banking. With the blessing of Internet technology, now the banking chores and financial transactions have become much flexible like never before. One of the latest additions in the present scenario of online banking is the credit card. Credit card is basically a plastic made triangle shaped card which is equipped with a unique chip into it. A credit card allows the users to make financial transaction, transfer money, online purchasing and other financial activities with supreme flexibility.

Now you will find hundreds of banking institutions in the country, which offer different categories of credit cards that are specially designed for different types of usages. When it comes to the present scenario of credit card providers, then the names of SBI credit cards come on a remarkable position. The State Bank of India offers an extensive range of credit cards to its customers which fulfill different kinds of facilities to the card holders. Let’s discuss about the various kinds of credit cards offered by the bank to make a clear idea of which would be best suitable for you.

SBI offers its extensive range of credit cards in the names of GoAir SBI card, SBI railway card, SBI Vishal mega mart card, SBI silver cards, SBI social card, Hero Honda SBI card, SBI Gold cards, SBI platinum cards and so on. Different credit cards are designed to help the users in different ways.

One can use the GoAir SBI credit cards in over 24 million outlets across the globe. The users can withdraw cash from 1 million VISA ATM counters. These cards also facilitate you to buy just about anything and let you repay the amount in monthly instalment basis.

The SBI Silver card is a superb type of credit card offered by the bank. The users will get the advantage of cash back in various departmental stores, groceries, restaurant and utility bill payment. By making transaction through these cards the users will get the benefit of 0% fuel surcharge.

The SBI platinum cards are literally the credit cards for the elite class of people. Through these cards, the users will get exclusive travel advantages of cash access across the world, international power points, travel related assistance services and so on.

The lifestyle credit cards of SBI also have world-wide acceptance. The users will also get the advantage of cash on the go. These cards provide the advantage of utility bill payment facility and teledraft facility.

So, from the above discussion one thing is quite clear that the SBI credit cards are available for all sort of financial needs and all class of people. Like such cards, the popularity of the Canara bank credit cards is also on the top among the people of India.