Recently, ICICI Prudential Mutual Fund introduced Visa debit card transactions facility. The facility is launched for ICICI Prudential Mutual Fund investors.

An online news portal – about business and economy, quotes a statement about ICICI Prudential MF Visa Debit Card payment service of Company, “This feature will provide easy accessibility to investors by facilitating mutual fund purchase on their website through Visa debit cards.”

So, ICICI Prudential MF Visa Debit Card payment service is introduced to provide an easy accessibility for buying mutual fund through Visa debit cards.

Further the press release says, “ICICI Prudential Mutual Fund plans to introduce Visa PoS (Point of sales) terminals in seven cities including Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune and Ahmedabad offering investors the convenience of purchasing mutual fund schemes by swiping their Visa Debit card.”

So, ICICI Prudential Mutual Fund has tried to introduce Visa PoS in seven cities – including Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune and Ahmedabad. The PoS offers investors the convenience of purchasing mutual fund schemes. They can do it just swiping their Visa Debit card.

ICICI Prudential MF Visa Debit Card payment service is a much appreciating service like PremierMiles Credit Card of Citibank.


Now, ICICI Bank has planned to invest in its infrastructure. It has planned to open 400-500 branches annually over the next 3 years.

An online news portal about business and economy –, quotes a statement of ICICI Bank Managing Director and CEO Chanda Kochhar, “I feel that we have to grow beyond the number of existing) branches… Over the next 2-3 years, we would continue to add branches at the rate of 400-500 per year.”

Further the news portal writes, “The bank, which reported a 30.5 per cent increase in net profit to Rs 1,437 crore during the quarter ending December 31, has been expanding its branch network at rapid pace. Presently, it has about 2,500 branches and 5,800 ATMs.

Kochhar is here as one of the six co-chairs of the annual meeting of the World Economic Forum being attended by the world’s top CEOs, heads of states, academicians and even faith leaders.

The Indian government yesterday decided to honour Kocchar with the Padam Bhushan, a civilian award given by the state in recognition of an individual’s achievements.”

In the analysis, the news portal writes, “ICICI Bank, which was quite aggressive on personal loans till 2008, has shifted focus and it has been concentrating on corporate sector financing as one of the key areas of “sustainable growth”.

With the private sector expected to play a major role in infrastructure financing, projected at USD 1 trillion in the next 5-6 years, ICICI Bank would remain active in areas like roads and power.”

It is the biggest event for ICICI bank after the launch of a new credit car jointly with Kingfisher.

Recently, ICICI Bank announced to launch a new credit card along with Kingfisher Airlines. It is a new credit card that will allow its holders a host of lifestyle benefits.

It is an ICICI Bank Kingfisher Airlines MasterCard Credit Card. The card enables the holder to earn accelerated miles for all cards spend. You can get bonus miles on joining and renewal.

Subscribers of ICICI Bank Kingfisher Airlines MasterCard Credit Card can get complimentary upgrade vouchers, membership of King Club, Kingfisher Airlines’ frequent flyer programme, and a range of special offers on shopping. They will be able to enjoy with golfing and dining also.

A Raghunathan who is the Kingfisher Airlines’ Chief Financial Officer said in a statement, “This card is set to be a game-changer with an unmatched value proposition and a host of benefits.”

An online news portal – about business and economy, writes about ICICI Bank Kingfisher Airlines MasterCard Credit Card, “ICICI Bank Kingfisher Airlines MasterCard Credit Card enables the holder to earn accelerated miles for all card spends, bonus miles on joining and renewal, complimentary upgrade vouchers, membership of King Club, Kingfisher Airlines’ frequent flyer programme, and a range of special offers on shopping, golfing and dining.” It was also quoted by an official press release.

Further the press release adds, “The miles earned can be redeemed for free flight tickets and upgrade vouchers with the leading private airlines.”

So, it will offer a redeemed point also for free flight tickets and upgrade vouchers with the leading private airlines.

ICICI Bank Kingfisher Airlines MasterCard Credit Card will be available in three variants – World, Platinum and Titanium.

So, it is a joint credit card of ICICI Bank and Kingfisher Airlines with some good benefits for the customers. There are many new features in these cards for the different needs of customers. It is a very good co-branded credit card after Co-Branded Credit Cards by Aditya Birla Group and SBI Card.

Online credit cards dealing are not easy now. From the security point of view, RBI has made more deep security for online credit cards dealing. The new rule is effective from 1st of August, 2009. According to the rule, you need to register and verify your credit cards to enhance one more step online security.

We have already faced credit cards fraud reports in the near time. Banks were suffered from fraud very much. There was no rule to reduce the deception but now it is available by RBI. Reserve Bank of India already announced that to use credit cards online there is needed one more step security.

During the purchasing and booking any services, we had to already fill – credit cards number, expiry date and three digits CVV security code number but now you have to know your secret 6 digits credit cards pin number also. Some banks had already made the mandatory of online login to buy or book any services. ICICI had made mandatory rule of debit cards numbers which are printed on cards, during the online transactions.

Banks had intimate to their customers when he made any transactions that exceed Rs 5,000 by SMS. It was also the rule of RBI. But all these were not effective for hackers.

So, we are talking about the new rule of RBI which is effective from 1st August, 2009. According to this announcement you need a credit card pin number also while any online transactions whether it is a service or purchasing.

The rule is same for Master cards and Visa cards both. If you are a holder of Master card then you should follow the link: and have to choose your credit cards related bank. You have to register your name, credit card number, CVV number and a desired pin number which will able to make any online transaction. Visa cards holder have to follow this link: and have to do same thing as Master card.

Once you complete the registration for the verification of online credit cards, you will be able to use your credit cards for any online purposes. It is mandatory and it will surly enhance the security against the fraud. I welcome the rule because it is simple and very effective against any fraud.

I have already told you my situation and experience about ICICI credit cards job in my previous post. Now, I want to let you know in details about my training for ICICI credit cards job.

Our 1st day was introductory class with 50 guys. At 1st our trainer asked about us in short then he proceeds to the training. In the beginning of training he asked about ICICI but no one replied. I was known about ICICI but wanted to listen him so, I remained silent. He surprised that no one knows about ICICI. But I was not surprised because I was aware that all are from small villages of India and everyone has requirement of an urgent job so, they can do anything for job.

He started, “ICICI is one of the largest banks of India in private sector. ICICI mean as Industrial Credit and Investment Corporation of India. It has large network in all over India of its branches and ATMs. 1st time in 1994 ICICI established Banking Corporation and later it was renamed as ICICI Bank Limited. By the formal establishment it started its services taking deposits, credit cards, car loans etc. In 2001 it acquired Bank of Madura and became India largest bank in private sector.” It was an introduction for us by our trainer to attach with ICICI bank’s credit card services. It was for trust towards ICICI bank.

Second day, there was only 30 guys in 50. He started, “Credit is the trust of a person by a service or system. By that credit a system gives credit cards to use that while you have no money.”

He told us to say customer, “ICICI credit cards are free for whole life. It has no annual charges, no interest rate, no hidden charges etc. If you get a credit card of ICICI then you will be an insured person by default. ICICI offers death insurance if you crash in airplane or in train. A condition is applied with this that your ticket should book with your credit card. Any customer, who uses their credit cards to purchase any product, will get credit of 50 days. Within 50 days if a customer pays their credit amount then he would be bound to pay any interest and other amount. If he doesn’t pay then in next time he would have to pay 2.3% interest rate on whole purchasing amount”

It was great offer by ICICI credit cards to attract any customer but it was only in theory because there are many banks with lots of offer with their credit cards also. So, it was competitive age of banking services.

Last day we were only 15 guys in our training. He started, “you have to collect some information and documents if a person agrees for credit cards. You have to collect one ID card, 1 address proof, 2 photos and one valid phone number.”

All these things were in our training to convince a customer but reality was far away from theory. We had no way to convince customer. We had theory but we had no practice to convince a customer to make ICICI credit cards.

When I came in Delhi I started to search a suitable job for me but I was unable to find out myself. That time one of the friends recommended me to do marketing job. I was absolutely unaware from the marketing job. But I decided to do. He talked to his another friend who was the manager in a DST of ICICI credit cards branch.

The DST was far away from my home. That time I had no any business so pocket was also empty. My friends had same problem. That time in that DST I joined with my 3 friends. All are from small towns and village.

We had not enough money that time to travel by bus on our work station. However, our manager has satisfied us to promise of 4500 Rs. salary per month. We had target to get about 30 credit cards interested customer in a month. If we succeed then we get salary otherwise after 3 months we will be fired. However, in a month we had to submit about 15 credit cards interested person in a month at any cost otherwise we had to loose our salary also.

We got 3 days training in that institution about the credit cards and credit cards making process. In these training periods we felt that it is very hard to convince customer about the making of credit cards. After having completed 3 days training we got a job by our manager and team leader with the lecture of making money. He said, “If you work here consciously, smartly and very hard then you can get money as much as you want in a month. See, I am the manager here and in just 2 years in this field I get more than 60 thousands in a month. My consistency has made me a rich person. You have a great chance to boost your career in marketing field. So, start your work from the day and get convinced customer to make a credit card.”

We were inspired with that lecture but that inspiration was only for some days. Next day we had to go in a market near a bank or ATM machine and had to convince customer to make credit cards of ICICI.

I went 1st day and that was my last day because no one ready to listen our talk. Some guys like our already there to convince customer.

We were very distressed and after that day we never turned around the ICICI DST to submit the firm of credit cards.

During the training period we learned about credit cards. Credit is the trust of yours character which a bank recognized and give you some money on that credit to expend for your requirements. ICICI credit cards give you major facilities. If you purchase something from credit card then you will get the credit of 50 days credit to pay your money.

Before make a credit cards a bank decide about negatives and positives areas. All the colonies, villages and unauthorized areas are in the negative categories of banks. Call center employees, software company employees and this type of irregular employees are also in the negative categories.

After this banks need some documents also to get a person credit card. If you are employed then need a salary slip. A work number and home contact number are needed. An address proof and an identity proof are also needed.

After the getting trained I thought the job is as hard as to get a people credit cards in India. These are the banks which decide who are capable to pay credit cards bill after that they make credit cards. ICICI credit cards making job was not my 1st job however I learned many thing about the banks and credit cards.