Recently, ICICI Prudential Mutual Fund introduced Visa debit card transactions facility. The facility is launched for ICICI Prudential Mutual Fund investors.

An online news portal – economictimes.indiatimes.com about business and economy, quotes a statement about ICICI Prudential MF Visa Debit Card payment service of Company, “This feature will provide easy accessibility to investors by facilitating mutual fund purchase on their website through Visa debit cards.”

So, ICICI Prudential MF Visa Debit Card payment service is introduced to provide an easy accessibility for buying mutual fund through Visa debit cards.

Further the press release says, “ICICI Prudential Mutual Fund plans to introduce Visa PoS (Point of sales) terminals in seven cities including Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune and Ahmedabad offering investors the convenience of purchasing mutual fund schemes by swiping their Visa Debit card.”

So, ICICI Prudential Mutual Fund has tried to introduce Visa PoS in seven cities – including Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune and Ahmedabad. The PoS offers investors the convenience of purchasing mutual fund schemes. They can do it just swiping their Visa Debit card.

ICICI Prudential MF Visa Debit Card payment service is a much appreciating service like PremierMiles Credit Card of Citibank.


Now, ICICI Bank has planned to invest in its infrastructure. It has planned to open 400-500 branches annually over the next 3 years.

An online news portal about business and economy – economictimes.indiatimes.com, quotes a statement of ICICI Bank Managing Director and CEO Chanda Kochhar, “I feel that we have to grow beyond the number of existing) branches… Over the next 2-3 years, we would continue to add branches at the rate of 400-500 per year.”

Further the news portal writes, “The bank, which reported a 30.5 per cent increase in net profit to Rs 1,437 crore during the quarter ending December 31, has been expanding its branch network at rapid pace. Presently, it has about 2,500 branches and 5,800 ATMs.

Kochhar is here as one of the six co-chairs of the annual meeting of the World Economic Forum being attended by the world’s top CEOs, heads of states, academicians and even faith leaders.

The Indian government yesterday decided to honour Kocchar with the Padam Bhushan, a civilian award given by the state in recognition of an individual’s achievements.”

In the analysis, the news portal writes, “ICICI Bank, which was quite aggressive on personal loans till 2008, has shifted focus and it has been concentrating on corporate sector financing as one of the key areas of “sustainable growth”.

With the private sector expected to play a major role in infrastructure financing, projected at USD 1 trillion in the next 5-6 years, ICICI Bank would remain active in areas like roads and power.”

It is the biggest event for ICICI bank after the launch of a new credit car jointly with Kingfisher.

I have already told you my situation and experience about ICICI credit cards job in my previous post. Now, I want to let you know in details about my training for ICICI credit cards job.

Our 1st day was introductory class with 50 guys. At 1st our trainer asked about us in short then he proceeds to the training. In the beginning of training he asked about ICICI but no one replied. I was known about ICICI but wanted to listen him so, I remained silent. He surprised that no one knows about ICICI. But I was not surprised because I was aware that all are from small villages of India and everyone has requirement of an urgent job so, they can do anything for job.

He started, “ICICI is one of the largest banks of India in private sector. ICICI mean as Industrial Credit and Investment Corporation of India. It has large network in all over India of its branches and ATMs. 1st time in 1994 ICICI established Banking Corporation and later it was renamed as ICICI Bank Limited. By the formal establishment it started its services taking deposits, credit cards, car loans etc. In 2001 it acquired Bank of Madura and became India largest bank in private sector.” It was an introduction for us by our trainer to attach with ICICI bank’s credit card services. It was for trust towards ICICI bank.

Second day, there was only 30 guys in 50. He started, “Credit is the trust of a person by a service or system. By that credit a system gives credit cards to use that while you have no money.”

He told us to say customer, “ICICI credit cards are free for whole life. It has no annual charges, no interest rate, no hidden charges etc. If you get a credit card of ICICI then you will be an insured person by default. ICICI offers death insurance if you crash in airplane or in train. A condition is applied with this that your ticket should book with your credit card. Any customer, who uses their credit cards to purchase any product, will get credit of 50 days. Within 50 days if a customer pays their credit amount then he would be bound to pay any interest and other amount. If he doesn’t pay then in next time he would have to pay 2.3% interest rate on whole purchasing amount”

It was great offer by ICICI credit cards to attract any customer but it was only in theory because there are many banks with lots of offer with their credit cards also. So, it was competitive age of banking services.

Last day we were only 15 guys in our training. He started, “you have to collect some information and documents if a person agrees for credit cards. You have to collect one ID card, 1 address proof, 2 photos and one valid phone number.”

All these things were in our training to convince a customer but reality was far away from theory. We had no way to convince customer. We had theory but we had no practice to convince a customer to make ICICI credit cards.

Some years before, nobody knew about the plastic money. But today, Credit cards are in vogue. Almost, every person wants to have such a card because it is a very useful tool to track his expenses.

If somebody possesses such cards and wants to go for shopping, he is not required to carry too much money with him. Whenever you shop anything with your plastic money, the bill charges are sent to the bank for the approval. The bank approves the bill and sends the statement on its website. You can also save this statement on your personal computer. An individual can also book his or her seat on railways and aeroplane by using these cards. With Credit cards, one can withdraw money any time from any ATM machine and that too without any hassles. The card holder can also request for a draft by making a call. A person can also apply for a personal loan against the cash or credit limit. For applying the loan, one need not deposit any documents.

With the help of this card, one can also enjoy online money transfer from one account to the account. Whenever a person uses the card, he can earn some reward points. There are many banks that offer the credit card facility such as State bank of India, HDFC Bank, ICICI bank etc.

ICICI bank is one of the largest banks in the terms of issuing credit cards. This bank gives exclusive offers to its card users. ICICI credit cards help you to manage your finances. ICICI bank brings a wide range of credit cards, for instance, ICICI bank picture credit card, ICICI bank EMI credit card. The person can choose the card according to his or her requirements. This bank offers many facilities to its card users such as auto debit, Internet banking, dial-a-draft, EMI on call etc. The user can pay his bills like phone bills, electricity bills etc., with the Online payment facility. He is not required to go personally for the paying these bills. An individual can even withdraw the money with his card from any ATM centres. There are a large number of ATM centres of ICICI bank all over India. Every time on withdrawal and deposit of money to the bank account, one can also get the email statements and mobile alerts.

ICICI credit cards also offer services such as reserving the railways seats by the online facility without any hassle. Booking by credit card, a person can also get cash back offers that is given by the bank. With Cash In feature, the card holder can also take loan from the bank depending on its card limit. A person can avail attractive rate of interest on loans. On each transaction, one can also earn reward points. The user can also make a request for a draft from the home with Dial-a-draft facility. This bank also provides the EMI on call facility that allows you to purchase anything and make your payments in easy installments.

In other words, credit cards provide many facilities to its users. A person can use such cards without any problem because they are acceptable in almost numerous places.